This is a new buzzword CIMdata is coming to discuss a broad trend in PLM industry. How existing PLM products and tools will be transformed into “business platforms”? In my view, the topic is important but controversial. It is going back to the reality of many PLM implementations – a diverse set of tools used by a company in a different areas of design, engineering, manufacturing, supply chain, etc. “Platformization” is a process, which supposed to run product development differently, innovate and transform PLM tools into new type of business process.