There are lots of reasons why building a community may make sense for you. A robust user community can be a wonderful long-term asset for your business. It’s a great source of knowledge that is independent of time and physical location. It’s ripe for idea generation—feature requests and different ways of using existing features, for example. An online community is also a scalable way of not just conversing with your customers, but for supporting them when they have questions or problems, and even more so when your customers can respond to each other.